WP Carbon is a carbon removal advisory that is focused on leveraging unique expertise, trusted relationships, and complementary collaborators to enable more CDR project developers, buyers and stakeholders to be successful.

Matt Wilson Plasek (Linkedin) is the founding Principal. He serves as the Head of Sales for Terrafront Ventures, a Global South infrastructure developer and leading carbon removal supplier, and as a Board Member of the American Biochar Institute, an industry non-profit supporting development of biochar end-use markets. Previously in the carbon industry, Matt was Head of Carbon at Applied Carbon, a mobile in-field biochar technology company based in Houston, Texas, and CEO of the U.S. subsidiary of Carbonfuture, a leading dMRV platform and brokerage headquartered in Germany.